An article, written by Professor Gary Marchant and Dr. Arnold Calica, was published in AZ MEDICINE magazine this summer. The article, entitled TECHNOLOGY AND HEALTH CARE ECONOMICS: AN OPPORTUNITY FOR THE PRACTICING PHYSICIAN is available here: AzMed_Sum2014_Calica-Marchant-1. The idea for this article is derived, in part, from a conference entitled, Technology and the Rising Cost of Health Care: A Paradigm Shift, sponsored by the University of Chicago and ASU’s Sandra Day O’Connor School of Law, and held at Arizona State University in March 2013.