Michelle Francl, a chemistry professor, is tired of the Food Babe, Vani Hari, irresponsibly selling fiction for fact. But for Hari, fiction sells books, videos, appearances and increases her popularity — especially when her titles are so deliciously tied to disgusting things, like beaver butt. According to Francl, “[t]he Food Babe is a business, just like Kraft, and one that is far less grounded in science.” Francl is not alone in her views. Many scientists abhor the Food Babe’s message. Science writer Kavin Senapathy, echoes Francl and others claiming that Hari “exploits the scientific ignorance of her followers.” Neurologist Steven Novella has said that the Food Babe “is to food what Jenny McCarthy is to vaccines.” It is said that birds of a feather flock together and, surprisingly, Hari has not yet co-authored a book with anti-GMO activist Vandana Shiva — perhaps it’s in the works. Read more from Francl about Hari’s counterfactual claims in Slate.