Predictive analytics is based on amassing large amounts of personal data enabling the prediction of outcomes related to crime, education, health, child welfare, finance, employment and so forth. In her article, Your Data Foortprint is Affecting Your Life in Ways You Can’t Even Imagine, Jessica Leber discusses the positives and negatives of what the existence of incredible amounts of data means for society. We now live in an age where privacy is, or is becoming, practically obsolete. We are a bunch of data-points fed into a system whereby ultimately an algorithm will help decide our fate or prevent its realization.