As is often the case, what was once considered good, is now considered bad and vice versa. Coffee is but one example (now good!). Vitamin D, in the form of a supplement, is another (now bad!). The same goes for what was once considered effective and now is deemed ineffective. Take the “love hormone” oxytocin. Scientists believed for quite some time that oxytocin could melt away reserved and distant feelings and replace them with love and closeness. After all, oxytocin, a known natural (and synthetic) labor inducer is said to help promote bonding between a new mother and her child. Now those same scientists doubt that oxytocin can do what it was once believed to be capable of extent-wise. Brian Resnick in How scientists fell in and out of love with the hormone oxytocin explains why.